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WORLD WATER DAY
ART DIRECTION / SPRING 2022
DOCKERS / LEVI STRAUSS
1 continuous 30 second arial shot.
1 continuous sound recording of waves and seagulls.
0 shots of product.
For research, I looked at ads that caught my attention in a busy scroll and found the best way to deliver this message was to break step with the other busy, lous, model focused brands that fill the feed.
ART DIRECTION
For this campaign, I wanted to make a beautiful postcard that tied Dockers to its hometown roots in NorCal with a nod to its environmental practices and fresh water humanitarian commitment.
The copy is poetic and thoughtful, the ariel coastal footage is jaw dropping and the sounds of waves and seals make me want to go back to the coast.
Art Direction: Nathan Corbin / Creative Director: Rajiv Lahens / Copy Direction: Max Kessler / Copywriter: Arianee Wang / Marketing Lead: Lauren Johnson / Motion Production: Upper Cut Edit
☝️
SOUND ON FOR CALMING WAVES
DELIVERIES
Site, Email and Media Launch Experiences
:15, :30 (4:5, 16:9, 9:16) all with sound
Lockup, Copy Deck, Imagery
More Portfolio Spolights // 1. "Pride" global campaign for Dockers // 2. Design Direction for Apple // 3. "Creators" Seasonal Art Direction for Dockers // 4. 3D Customization Experience for Levi's // 5. Product Drop Direction for Dockers // 6. World Water Day Campaign for Dockers
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