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WORLD WATER DAY
ART DIRECTION / SPRING 2022
DOCKERS / LEVI STRAUSS
We had 3 weeks to deliver this campaign. Usually, that's a bad sign and in this case, we had outsourced $$$ on a shoot in the Russian River in Jenner, CA with no AD/CD present leaving us with unusable imagery/video.
For this campaign, I wanted to make a beautiful postcard that tied Dockers to its hometown roots in NorCal with a nod to its environmental practices and fresh water humanitarian commitment.
The copy is poetic and thoughtful, the ariel coastal footage is jaw dropping and the sounds of waves and seals make me want to go back to the coast.
Art Direction: Nathan Corbin / Creative Director: Rajiv Lahens / Copy Direction: Max Kessler / Copywriter: Arianee Wang / Marketing Lead: Lauren Johnson / Motion Production: Upper Cut Edit
☝️
SOUND ON FOR CALMING WAVES
DELIVERIES
Site, Email and Media Launch Experiences
:15, :30 (4:5, 16:9, 9:16) all with sound
Lockup, Copy Deck, Imagery
More Portfolio Spolights // 1. "Pride" global campaign for Dockers // 2. Design Direction for Apple // 3. "Creators" Seasonal Art Direction for Dockers // 4. 3D Customization Experience for Levi's // 5. Product Drop Direction for Dockers // 6. World Water Day Campaign for Dockers
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