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ART DIRECTION
FALL 2020, DOCKERS / LEVI STRAUSS
With this seasonal campaign, I wanted to show how people in real life are wearing our product where they live. What we found was a trove of video, honest selfies, and creative explorations at locations that we never gain access to in traditional shoots.
Art Direction: Nathan Corbin
Marketing Lead: Andi Dominguez
Styling Lead: Jackie Groffman
Copy Direction: Max Kessler
Producer: Edward Cruz
Models/Photographers: Seven Strong, Gabe Sullivan, Jason Rossi / Frances Tulk-Hart, Leo Roch
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2020 DOCKERS DIGITAL ART DIRECTION,
LEVI STRAUSS
For this campaign, we studied creative that successfully converted on social channels. Then, we concepted a campaign that pushed this look and feel through digital stills, film and video that highlighted product and style on this growing segment of young consumers.
Photo, Video and Design Art Direction: Nathan Corbin
Photographer: Jeff Henrickson
Models: Dominique Hollington, Justin Feuntes
Styling: Mac Huelster
Location: Milk Studios, Los Angeles Art District
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NIKE CORTEZ MOONWALK ANIMATION
30 Frame Ink on Paper Animation submitted for The Cortez Shoe Social Contest.
Illustration: Nathan Corbin
GLOBAL BRAND ART DIRECTION, NEARLY NATURAL
Nearly Natural is a real company that makes fake plants ...but they were a lil' shy about making fake plants. The problem is that they sell top-of-the-line handcrafted fake plants that look amazing and are wildly popular, but they rarely portray them in that light.
In this comprehensive brand guidelines update, we updated marketing and user experience guidelines. This included marketing imagery guidelines, introducing the slogan, "We make fake plants!", brand colors, and fonts. For the user experience, we redesigned the site, blog, product page, and navigation, while making recommendations for email and social messaging.
Art Direction: Nathan Corbin
Copy Direction: Meg Hurtado Bloom
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2019 DOCKERS STYLE GUIDE
ART DIRECTION, LEVI STRAUSS
Through color, design, and photography, I worked closely with the brand creative director to develop a look and feel that resonates with current and prospective consumers.
Art Direction: Nathan Corbin
Photographer: Jeff Henrickson
Models: Dominique Hollington, Justin Feuntes
Styling: Mac Huelster
Location: Bathhouse Studios, NYC
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PALO ALTO MEDICAL FOUNDATION
OPTION GRID APP
Jared Adams, MD, PhD of Palo Alto Medical Research Institute lead the product launch of a waiting room iPad app that allowed patients to communicate with their doctors.
Dr. Adams not only had the vision for the app, he was also the UX researcher and product lead.
UX Design: Nathan Corbin
UX Research: Jared Adams
01. QUESTION SERIES
Research showed a dislike of long questionaires, leading to a revealing questionaire with a progression meter.
02. MEDICAL COMPLIANCY
ADA compliancy is taken very seriously, which lead to a minimal use of interaction animation and simple high contrast colors.
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DOCKERS SOCIAL VIDEO
ART DIRECTION
For this shoot concept, I wanted to show how comfortable one can be in Dockers. Real people, dressing themselves in their natural workwear, mixing brands and accessories carried the approach. These edits were made for site, email and social standards of portrait and landscape and :06 and :15 seconds.
Art Direction: Nathan Corbin
Models: John Jaimes, Michael Miano, ED Nitiri
Styling: Mac Huelster
Location: Levi Studios, SF
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DOCKERS WAIST DOWN VIDEO
ART DIRECTION
Building off the brand's historic love of waist down imagery, we captured a linear style to combine all the brand's unique looks.
Art Direction: Nathan Corbin
Location: Alameda, CA
POP CREATIVE RECRUITING
LOGO DESIGN
Working closely with a boutique agency, we developed a brand aesthetic as creative as their company's talent.
Art Direction: Nathan Corbin
Location: San Jose, CA
SPARTANBURG DAY SCHOOL
GUEST SPEAKER / ARTIST IN RESIDENCE
In these 1 week residences, I taught classes of 30 high school art students how to create an online portfolio for college applications. By Day 5, all 30 students created published custom websites.
WALMART.COM
TOYS BRANDING
Through color, design, and photography, I worked closely with the brand creative director to develop a look and feel that resonates with current and prospective consumers.
Art Direction: Nathan Corbin
Creative Director: Danny Baker
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