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DENIM
3D ART DIRECTION
LEVI'S / LEVI STRAUSS
Portland was 100 degrees. The studio air conditioner was broken. The photography crew and stylists were new to Levi's. Art Direction was tedious and extremely detailed. All these things pointed to my nightmare: "reshoot". Nooooooooooooo.
I find when shoots are headed south, I like to work 1:1 with individuals that are struggling. Answer photographer and stylists questions directly with clear language and image swipes. That 100 degree Portland studio is my idea of hell on earth, but imagery was 🔥.
Art Direction: Nathan Corbin / Marketing Director: Haley Grevelding / Agency: Pollinate
BEHIND THE SCENES
To capture the natural detail, we styled each jacket on a mannequin and shot 100s of images inside and out, which Pollinate then rendered into a one of a kind 3D image.
More Portfolio Spolights // 1. "Pride" global campaign for Dockers // 2. Design Direction for Apple // 3. "Creators" Seasonal Art Direction for Dockers // 4. 3D Customization Experience for Levi's // 5. Product Drop Direction for Dockers // 6. World Water Day Campaign for Dockers
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